Last fall, Google began providing advertisers with the ability to point mobile search text ads to Accelerated Mobile Pages (AMP). Now, Google is testing a lightning bolt label next to the description of some ads. This was reported in ...
A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, ...
With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and ...
The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick ...
PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode ...
Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying ...
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps ...
Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your ...
Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, ...
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