perscopeUP boosts your marketing ROI One of the most common mistakes in e-commerce and content marketing is trying to do too much at once. Whether it’s a PPC campaign that includes every possible keyword or a ...
If you master the art of SEO outreach and link-building, you can put your website ahead of the competition. Obtaining a link from another high-quality website tells Google that your site is also high-quality. This helps you rank ...
I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back ...
It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know ...
A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the ...
Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.
In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website.
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine.
On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ...
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