In this video, Dan Kaplan and Vincent Chough talk about "content that sells," including tips from David Ogilvy's "How to create advertising that sells". http://periscopeup.wistia.com/medias/a0zlpi89ky?embedType=seo&videoFoam=true&videoWidth=640 We follow many of the guidelines famed advertiser Ogilvy lays out in this tip ...
In this video, I explain how to combine the selection of content topics with keyword research. Content can take on various forms such as news, promotions, special offers, and product pages.
In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions.
Measuring the effectiveness of content marketing can be difficult. Isolating factors of success isn’t always possible, but here’s a case where we can attribute a significant amount of inbound phone leads to our blogging work. First, some background: This ...
Today, in part 1 of this video series on the mechanics of a good blog post, we're going to talk about identifying topics and using research to increase your chances of creating “engaging” content that people will want to link, like and share. If you haven’t already, read up on how we define “engaging content” which will help give context to this discussion.
This 6:36 minute video defines “engaging content,” what we at periscopeUP belive will be rewarded by Google. The transcription is available here. You can also scroll down for a regular blog post version. What does Google mean by “good quality content” and how might we implement it on a website?
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