Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a ...
periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with ...
So you want more traffic from a specific country for your website? Whether it's Denmark, China, France or the USA, here are some strategies that work. Domain Name Consider buying a country-specific domain to get a higher search ...
Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer ...
User intent will be driving search engine results more than ever this year. What is user intent SEO? Basically, it’s tailoring your content to respond exactly to what the user is looking for instead of optimizing for a keyword ...
I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back ...
An SEO report demonstrates the effect that optimization work has on client business. Why should a customer care about what you're doing with their website? The report tells them exactly why. Let’s take a look at some components ...
Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. It’s not enough to just put Google ...
How To Tell A Story With Data Last week, Google Analytics revealed a pretty substantial upgrade, not just a facelift, because this change is more than cosmetic. It's truly a deep-down shift in the way we marketers need to ...
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