About Jessica Srinivas

Project Manager and Digital Strategist. Writes about SEO, local search, Google Analytics, marketing analysis and optimization. Enjoys spending time with her family, running, traveling and cooking for a crowd.

SEO Blog From periscopeUP

What Do The Numbers Reveal? Use Data To Create Unique Content

Improve your site speed with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence to back up your theories or assertions. A single piece of data is simply a number, [...]

By |2017-12-27T19:53:48+00:00August 2nd, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Do The Numbers Reveal? Use Data To Create Unique Content

Sales Funnel Personalities – What’s Your Type?

periscopeUP gets prospects closer to you Your company blog is a platform to share your expertise and build authority, but it also provides an opportunity to attract leads and convert them into customers. As you develop content for your blog, consider the different stages of the marketing and sales funnel, sometimes referred [...]

By |2019-11-26T00:13:19+00:00May 31st, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Sales Funnel Personalities – What’s Your Type?

Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

LAST UPDATED: 01/29/2018 Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. You also confirmed your NAP (name, address, phone) is consistent everywhere, and you worked tirelessly to remove duplicate listings. Maybe you even achieved a [...]

By |2018-02-21T14:46:53+00:00January 25th, 2017|Blog, Google Local, Local Search, Local SEO, Search Engine Marketing, SEM|Comments Off on Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

Measure The Impact Of Long Tail Keywords – 7 Steps

It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know if your content marketing strategy is successful? Most queries are categorized as “not provided” in Google [...]

By |2018-01-29T18:06:54+00:00December 7th, 2016|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, Search Engine Optimization, SEO|Comments Off on Measure The Impact Of Long Tail Keywords – 7 Steps

Measuring Customer Acquisition Costs from Social Media

Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition [...]

By |2019-04-03T21:58:26+00:00July 1st, 2014|Blog, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Measuring Customer Acquisition Costs from Social Media