It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know ...
A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the ...
You’re convinced that customers are out there looking for your product or service - but you can’t find them. The Google search engine seems like a big mystery, and your content ends up on page 6 of the search ...
Here’s a quick way to improve search rankings that even many of the most sophisticated brands miss. This simple optimization process should be part of the creation - or improvement - of any web page. What Are Meta Tags? ...
Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.
In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website.
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine.
On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ...
In this video, Dan Kaplan and Vincent Chough talk about "content that sells," including tips from David Ogilvy's "How to create advertising that sells". http://periscopeup.wistia.com/medias/a0zlpi89ky?embedType=seo&videoFoam=true&videoWidth=640 We follow many of the guidelines famed advertiser Ogilvy lays out in this tip ...
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