In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search ...
Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...
If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By ...
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, ...
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get ...
You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras ...
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of ...
Google Discover, previously known as Google Feed, shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets ...
The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes ...
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