When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing ...
Mary Meeker, sometimes referred to as “Queen of the Net”, started publishing an annual Internet trends report in 1995 while at Morgan Stanley. Today, she is a partner at venture capital firm Kleiner Perkins Caufield & Byers. The just-released ...
Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on ...
Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. ...
In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can ...
As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of ...
Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much ...
With all the new updates to Google Mobile-First indexing and page speed updates loading your content faster is top of mind. One of the discussions is updating or activating HTTP/2 protocol. Background Comparison HTTP/1.1 is the current standard for ...
For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, ...
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