In September, Google announced Penguin would be updated in real time. Introduced over four years ago, the Penguin search algorithm updates have been Google's tactic for fighting webspam -- things like, keyword stuffing, cloaking redirects, duplicate content and link schemes. Penalizing websites for spammy link schemes has become the primary focus of many SEO's and [...]
Link Building From periscopeUP
Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.
In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to.
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants. [...]
Internal Links Video Watch this short video (4:20) to learn how you can boost search rankings with internal links. A text transcription is below. […]
Local Search Engine Optimization Checklist When optimizing a local business website, there's a few additional things we do to ensure the site will do well. Our checklist for local SEO is below. We define local search as either a search with the town name ("seo baltimore") or any search that returns a pin map with [...]
Stephanie Azzarone wrote a great article in MediaPost, where she argues that “Bloggers can promote products or services more credibly than companies can on their own.” Here’s some stats: […]
According to Search Engine Watch, Google’s Spam Czar Matt Cutts says Google will punish bloggers who don’t use the no follow tag on the links included in paid posts. I interpret this move as Google’s way of making sure bloggers are […]