Stephanie Azzarone wrote a great article in MediaPost, where she argues that “Bloggers can promote products or services more credibly than companies can on their own.” Here’s some stats:

There are 35.3 million moms online with children under the age of 18 — a number projected to reach 36.9 million by 2012.

  • There are only about 40 million moms, total, with children that age, across the U.S.
  • Of the 36.2 million women actively participating in the blogosphere weekly as either publishers or readers, 46% — or just over 16.5 million — have children at home.
  • 67% of moms online look for help making a purchasing decision.
  • 78% of moms who blog review products.

Here’s the article on mommy bloggers.