SEO Blog From periscopeUP

Google Testing New Label For AMP Pages In AdWords

Last fall, Google began providing advertisers with the ability to point mobile search text ads to Accelerated Mobile Pages (AMP). Now, Google is testing a lightning bolt label next to the description of some ads. This was reported in Search Engine Land by Third Door Media’s Ginny Marvin, and she shared the below screenshot: The [...]

By |2018-06-26T13:04:40+00:00June 26th, 2018|Blog, Google AdWords, Google News And Updates|Comments Off on Google Testing New Label For AMP Pages In AdWords

12 Content Creation Hacks You Should Use Now

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]

By |2018-06-20T00:55:22+00:00June 15th, 2018|Blog, Content, Content Creation, SEO|Comments Off on 12 Content Creation Hacks You Should Use Now

SEO Driven Tips For 508 Compliance & Accessibility

A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]

By |2018-06-04T18:52:20+00:00June 4th, 2018|Blog, Search Engine Optimization, SEO, Technical Issues|Comments Off on SEO Driven Tips For 508 Compliance & Accessibility

GDPR And Digital Marketing: Transparency And Consent

With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]

By |2018-06-19T16:36:12+00:00May 30th, 2018|Blog, Google News And Updates, News, Search Engine Optimization, SEM, SEO|Comments Off on GDPR And Digital Marketing: Transparency And Consent

Assorted Goodies – SEO Advice & More

The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]

By |2018-05-24T18:47:49+00:00May 24th, 2018|Blog, Content, Content Creation, Mobile SEO, Search Engine Optimization, SEO|Comments Off on Assorted Goodies – SEO Advice & More

How To Use The AdWords Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By |2018-05-10T18:28:21+00:00May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The AdWords Search Query Report

Effective Ways to Improve SEO With Voice Search

In 2017, SEO experts started taking voice search much more seriously. Increasingly, people who find it too mundane (or are too busy) to type and search, find it much easier to speak it to their phone. Now, as per recent reports, Google gets around one-fifth of its mobile queries by Voice Search. This statistic fully [...]

By |2018-05-03T18:25:39+00:00May 3rd, 2018|Blog, Mobile SEO, SEO|Comments Off on Effective Ways to Improve SEO With Voice Search

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By |2018-04-26T18:36:42+00:00April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By |2018-04-19T19:13:09+00:00April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

What Is Link Juice & How Do You Get It?

Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]

By |2018-05-02T16:08:47+00:00April 12th, 2018|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Is Link Juice & How Do You Get It?