SEO Blog From periscopeUP

Create Website Content That Ranks High, Engages & Converts

Content marketing is hyper-competitive, so how can you gain an advantages? Any seasoned digital marketer has heard these kinds of requests more than once: I want to rank number one in Google for a keyword. I don’t care about keywords, I just want to create something engaging. I want my blog to generate more business [...]

By |2019-06-21T15:50:24+00:00March 18th, 2019|Blog, Content, Content Creation, Content Marketing|Comments Off on Create Website Content That Ranks High, Engages & Converts

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Content Marketing Can Build Brand Loyalty

How do you get them to fall in love with you? You own or work in marketing at a small-to-medium sized e-commerce company, and you know all too well the challenges that business realities pose for you. You can’t solely compete on price, because a larger company could swoop in and take the advantage away [...]

By |2019-02-28T13:43:42+00:00February 21st, 2019|Blog, Content Marketing|Comments Off on Content Marketing Can Build Brand Loyalty

Too Slow? Speed Up Your Website – Lazy Load & Other Tactics

If you are a blog or a website owner, it’s important to pay special attention towards speeding it up. A website that loads quickly can contribute towards improved search engine results. It also provides a user-friendly experience to visitors. Slow page load speed is the Number One reason why people bounce away. Here are [...]

By |2019-06-21T17:25:52+00:00February 14th, 2019|Blog, Mobile SEO, Technical Issues|Comments Off on Too Slow? Speed Up Your Website – Lazy Load & Other Tactics

Uncover Insights For Data-Driven Content Marketing

How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content will resonate best with your target audience. Experiment With Different Strategies There’s no reason to approach [...]

By |2019-02-15T22:32:25+00:00January 31st, 2019|Blog, Content, Content Creation, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Uncover Insights For Data-Driven Content Marketing

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

In Google Analytics Do We See Numbers or a Story?

If you spend anytime analyzing data, exporting it to Excel, and adding formulas to get totals, you find quickly that certain Analytics metrics that appear to be a total at the top of a column are not a total at all. Wait, what?   Find the Story Behind the Analytics Stats Some of these labels [...]

By |2019-02-16T13:01:35+00:00December 20th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on In Google Analytics Do We See Numbers or a Story?

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2019-02-16T13:02:33+00:00December 13th, 2018|Blog, SEO Technical Audit, Technical Issues, Wordpress Maintenance|Comments Off on Keeping Your Site Clean – Fix 404 Errors

What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]

By |2019-03-18T18:39:21+00:00December 6th, 2018|Blog, Content, Content Creation, Content Marketing, Search Engine Optimization, SEO|Comments Off on What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More