SEO Blog From periscopeUP

Social Media Listening: What It Is And How It Can Work For You

“Hello. I’m listening” That was the way fictional 1990s TV radio psychiatry host Frasier Crane opened his talk show when someone called in to talk about a problem. And in our age of social media and consumer demand for increased responsiveness, it’s the mindset that companies need to cultivate if they’re going to reap the [...]

By |2019-10-30T23:51:03+00:00September 16th, 2019|Blog, Digital Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Social Media Listening: What It Is And How It Can Work For You

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate

Professional Marketer Tips for Content Marketing Success

If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]

By |2019-09-23T16:57:48+00:00August 12th, 2019|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, SEM|Comments Off on Professional Marketer Tips for Content Marketing Success

5 Reasons Why Small Business Blogs Matter

If you’re a small business owner, you might have considered adding a blog to your website. Or maybe you even started one but let it wither and die. Many small business owners wonder if it’s worth keeping an active blog. We’re here to tell you it is, and here’s five reasons why. Content Counts & [...]

By |2019-08-30T19:28:53+00:00July 31st, 2019|Blog, Content Marketing|Comments Off on 5 Reasons Why Small Business Blogs Matter

Rethink Your Shopping Feed With This Hack

Recently, I decided to run an outside of the box idea shopping feed test just to see if it would actually work. The customer has a product that is suitable for pets. It is their only SKU. I know... one product. It clearly is an infomercial play, they'd hit it out of the park. [...]

By |2019-10-17T18:57:14+00:00July 28th, 2019|Blog, Google Ads, Pay Per Click, PPC|Comments Off on Rethink Your Shopping Feed With This Hack

Keep Your Content Fresh – Be Mindful Of Shelf Life

Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it to your own blog or to an industry/partner site. It’s not surprising then that digital marketers [...]

By |2019-07-29T16:34:31+00:00July 28th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Keep Your Content Fresh – Be Mindful Of Shelf Life

How to Respond to Google Reviews

As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google Reviews are a critical piece of your business’ online presence.  In order to respond, you'll either [...]

By |2019-07-30T23:25:18+00:00June 26th, 2019|Blog, Google for Business, Google Local, Local SEO, Mobile SEO, Search Engine Optimization, SEO|Comments Off on How to Respond to Google Reviews

Customer Relationship Management: Changing How Business Gets Done

Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both [...]

By |2019-07-30T23:05:14+00:00June 23rd, 2019|Blog, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Customer Relationship Management: Changing How Business Gets Done

Google Is Testing Including Google Business Posts In Search Results

When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing event listings from various sites being promoted in Google Business listings. We’ve continued to advocate the [...]

By |2019-06-21T17:49:12+00:00June 21st, 2019|Blog, Google for Business, Google News And Updates, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Is Testing Including Google Business Posts In Search Results