SEO Blog From periscopeUP

Get The Full Benefit From Local SEO

Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much better to optimize individual pages for efficient local search. This also lets you implement high yield [...]

By |2019-01-27T20:22:18+00:00November 8th, 2018|Blog, Local SEO, SEO|Comments Off on Get The Full Benefit From Local SEO

Google Introduces New Google My Business Cards Within Google Maps

When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google Maps listings that give businesses the opportunity to review and submit updates to their Google Business [...]

By |2018-10-30T18:59:54+00:00October 23rd, 2018|Google for Business, Google Local, Google News And Updates, Local SEO|Comments Off on Google Introduces New Google My Business Cards Within Google Maps

How Many Blog Posts Per Week For Best SEO Results?

A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]

By |2019-03-18T18:38:42+00:00October 19th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO|Comments Off on How Many Blog Posts Per Week For Best SEO Results?

Get Started With Google Analytics & Propel Your Brand Forward

You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, you put up a website. Now you hear many theories about what needs to happen from [...]

By |2019-02-16T13:02:54+00:00October 4th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on Get Started With Google Analytics & Propel Your Brand Forward

How to Track a Conversion When There Is No “Thank You” Page

Tracking conversions is a critical piece to proving the value of your online marketing services. Google Analytics is the de facto standard at this point in time for tracking and being able to analyze the results of services being provided. Many Google Analytics users are deploying their GA tag through Google Tag Manager. What happens [...]

By |2019-01-27T20:33:16+00:00September 28th, 2018|Blog, Google Analytics, Google Tag Manager|Comments Off on How to Track a Conversion When There Is No “Thank You” Page

Google Analytics Rolls Out Cross Device Reporting

Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show as two separate sessions and two unique users. With the new Cross Device feature, you’ll be [...]

By |2018-09-27T14:00:18+00:00September 27th, 2018|Blog, Google Analytics, Google News And Updates|Comments Off on Google Analytics Rolls Out Cross Device Reporting

How Much Should I Pay For Blog Post Writing?

For quality US English blog posts, our totally anecdotal (but 100% professional) observations tell us the going rate is around $50-75 for 500 words. If you want 1000 words, just multiply by two. It’s that simple. Or is it? A great piece of writing that excites your audience can be worth millions. Still, a huge [...]

By |2019-01-24T18:46:27+00:00September 6th, 2018|Blog, Content, Content Creation, Content Marketing|Comments Off on How Much Should I Pay For Blog Post Writing?

Search Queries Added To Google My Business Insights

Google is gradually rolling out a search queries report for local businesses as part Google My Business Insights. This was originally reported by Search Engine Land in early July, and we now see queries for nearly half of our local business clients. To see if the this change has been rolled out for your business, [...]

By |2018-08-29T14:31:02+00:00August 28th, 2018|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News|Comments Off on Search Queries Added To Google My Business Insights

Will Switching To HTTP/2 Improve Your Site’s SEO Performance?

With all the new updates to Google Mobile-First indexing and page speed updates loading your content faster is top of mind. One of the discussions is updating or activating HTTP/2 protocol. Background Comparison HTTP/1.1 is the current standard for all websites and servers and has been around since the 90’s. HTTP/2 was created in 2015 [...]

By |2019-01-27T20:31:35+00:00August 23rd, 2018|Blog, SEO, SEO Technical Audit|Comments Off on Will Switching To HTTP/2 Improve Your Site’s SEO Performance?

Raise Awareness And Drive Site Visits With Events

For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]

By |2019-01-24T18:46:56+00:00August 9th, 2018|Blog, Local SEO, Search Engine Optimization, SEO|Comments Off on Raise Awareness And Drive Site Visits With Events