Content Topic & Keyword Research Process [VIDEO]
In this video, I explain how to combine the selection of content topics with keyword research. Content can take on various forms such as news, promotions, special offers, and product pages.
Defining Your Blog Audience [VIDEO]
In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions.
SearchLove 2014 Summary
This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove ...
Can Having A Blog Really Drive Phone Calls?
Measuring the effectiveness of content marketing can be difficult. Isolating factors of success isn’t always possible, but here’s a case where we can attribute a significant amount of inbound phone leads to our blogging work. First, some background: This ...
Optimize Websites To Achieve Goals, An Interview With Dan Kaplan, Co-Founder, periscopeUP
Do you want them to link, like and share your content? Listen to Dan Kaplan, co-founder of periscopeUP, explain how a user-centric vision can help optimize your web site and get it to achieve your goals. In this interview ...
Is Google Making Us Pay For Branded Traffic?
We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products ...
An Effective Process To Rank For Local Search
Overview There are several factors that influence local SERP including the proximity of a business to the “centroid” (Google’s center pin location for a specific town or city), on-page optimization, and off-page factors such as citations, reviews, social efforts ...
Google Analytics Introduces Acquisition, Behaviour, Conversions
How To Tell A Story With Data Last week, Google Analytics revealed a pretty substantial upgrade, not just a facelift, because this change is more than cosmetic. It's truly a deep-down shift in the way we marketers need to ...
How We’re Responding To “Not Provided” Keywords In Google Analytics
Google Analytics is now hiding keyword data. Source: Danny Sullivan. Regarding the "not provided" keyword trend, sometimes a picture says it all. Eventually nearly 100% of all keywords will not be disclosed in Google Analytics. This is by design. ...
