Talk About It – Interviews Reveal What Makes You Great
Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - ...
How To Optimize Product Pages For Organic Search
periscopeUP optimizes your online store Apart from boosting the user experience of your product pages, it's extremely important to optimize your product pages as well. Effective SEO product page strategy bolsters your search ranking and ultimately increases ...
Too Many Cooks Kill Web Content Production
It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work ...
What Do The Numbers Reveal? Use Data To Create Unique Content
Improve your numbers with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence ...
7 Ways To End Writer’s Block And Fix Your Content Creating Machine
Get great content with periscopeUP As Kurt Vonnegut put it, when you have writer’s block, “you feel like an armless, legless man with a crayon in his mouth.” But you don’t have to stay stuck in ...
Sales Funnel Personalities – What’s Your Type?
periscopeUP gets prospects closer to you Your company blog is a platform to share your expertise and build authority, but it also provides an opportunity to attract leads and convert them into customers. As you develop ...
What Is On-Page Optimization?
On-page optimization is what you do with content to make your web pages or posts rank higher, engage more relevant traffic, and increase conversions. This might not be a traditional definition, but it’s what you want to happen, ...
Content Marketing & The Sales Funnel
periscopeUP grows your revenue You have a website that’s getting good traffic but isn’t producing conversions. If that describes your problem, one fix is a more strategic content plan aligned with a classic marketing funnel. Need ...
How To Write For The Web
Now if you want the basics on Writing for the Web, usability.gov offers a great summary, so there’s no use spinning it again here. Instead, let’s dig into methods that make your actual writing better. This isn’t SEO, ...
