periscopeUP

About Eric Kronthal

Digital Marketing Subject Matter Expert with over two decades of experience in digital marketing and advertising. Writes about industry news, web analytics, search engine optimization, search engine marketing, display retargeting and conversion optimization. Loves his family and enjoys his time fly fishing even though he catches few fish. He believes this is why it's called fishing and not catching.

Link Building In 2015 With Nick Cuttonaro [Podcast]

In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to.

Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.

By |2014-11-26T09:00:00+00:00November 26th, 2014|Blog, Google Ads, Pay Per Click, Podcasts, PPC, Search Engine Marketing, SEM|

Time Strategy for Marketers With Jodi Hume [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support.

By |2021-03-19T14:50:18+00:00November 20th, 2014|Blog, Marketing Strategy, Podcasts|
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How To Use & Syndicate High Impact PR [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.

By |2021-03-19T14:50:36+00:00November 13th, 2014|Blog, Podcasts, PR And Link Building|

Content Strategy With Adria Saracino, Head of Content Strategy At Distilled [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine.