Is SEO Dead? [Podcast]
In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm.
How To Use & Syndicate High Impact PR [Podcast]
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.
Google Analytics Configuration Checklist
Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. It’s not enough to just put Google ...
Search Marketing Firm periscopeUP Designs And Optimizes New Website For Nation’s Largest Yacht Repair Facility
The country’s largest marine center now offers users, contractors, tenants, and yacht owners the best in online service. BALTIMORE, Maryland - Baltimore based digital marketing firm, periscopeUP, has completed the design and launch of Lauderdale Marine Center’s new website. ...
Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition
On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ...
Measuring Customer Acquisition Costs from Social Media
Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up ...
Content That Sells [VIDEO]
In this video, Dan Kaplan and Vincent Chough talk about "content that sells," including tips from David Ogilvy's "How to create advertising that sells". http://periscopeup.wistia.com/medias/a0zlpi89ky?embedType=seo&videoFoam=true&videoWidth=640 We follow many of the guidelines famed advertiser Ogilvy lays out in this tip ...
Content Topic & Keyword Research Process [VIDEO]
In this video, I explain how to combine the selection of content topics with keyword research. Content can take on various forms such as news, promotions, special offers, and product pages.
Defining Your Blog Audience [VIDEO]
In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions.
