PR And Link Building From periscopeUP

How To Use & Syndicate High Impact PR [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.

By |2019-10-17T19:17:18+00:00November 13th, 2014|Blog, Podcasts, PR And Link Building|Comments Off on How To Use & Syndicate High Impact PR [Podcast]

How To Use & Syndicate High Impact PR [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.

By |2019-02-15T22:24:39+00:00September 30th, 2014|Blog, Marketing Strategy, Podcasts, PR And Link Building|Comments Off on How To Use & Syndicate High Impact PR [Podcast]

SearchLove 2014 Summary

This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove has been my favorite SEO conference because it has been filled with practical advice that I [...]