In today’s SEO, more searchers – especially on mobile devices – look for local businesses. Focusing on local SEO can make it easier for customers to find your business and boost your conversion rates.
Local ranking factors such as business name, phone number, address, and customer reviews are vital for achieving top ranking for organic search results in the SERP. This article looks at the best local SEO practices to get more customers to visit your website.
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Set up Google My Business page
The first step to achieving effective local SEO for your business is ensuring that all the elements of your business are well-placed on your website. Set up your Google My Business page by putting a long unique description correctly formatted with links, correct business categories, NAP (name, address and phone number), high-resolution images, and customer reviews. Because local reviews have a direct impact on organic local search results, it’s important that you invest in acquiring them.
Local On-page SEO
Consider blogging to your local audience. This lets you optimize posts with the appropriate keywords while demonstrating your expertise through interesting valuable content. Local on-page SEO should incorporate keywords about your local city or region, your own products, local events, and local history. This way you build trust and credibility with your local customers.
Local Link Building
Local SEO relies more on external links from other local websites that are relevant to your business. Engage with other businesses or blogs to build a local linking network to boost one another’s SEO and increase website traffic. You can build local links by partnering with nearby events or creating a community resource with public data. You can also ask local bloggers to write reviews about your business and link to your website.
Effective local SEO is a great way to boost website traffic and enhance conversion. It also helps build a sense of community spirit and appreciation.
Get more local reviews for your business. Call us at (443) 475-0787 or Contact Us online.