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Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition

On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ASAE represents over 10,000 associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. The Annual […]

Measuring Customer Acquisition Costs from Social Media

Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition cost from social media and comparing it to other channels, you’ll be able to determine how best to allocate your […]

Content That Sells [VIDEO]

In this video, Dan Kaplan and Vincent Chough talk about “content that sells,” including tips from David Ogilvy’s “How to create advertising that sells“. Content That Sells wistiaEmbed = Wistia.embed("a0zlpi89ky", { videoFoam: true}); We follow many of the guidelines famed advertiser Ogilvy lays out in this tip sheet, but of special importance to internet marketing are Tips #25, 26, 30 & 31 on headlines, and #33 & 36 on images and captions: Tip #25: Headlines. On average, five times as many people read […]

Content Topic & Keyword Research Process [VIDEO]

In this video, I explain how to combine the selection of content topics with keyword research. You can also download a PDF outline of this post. Blog Content Topic & Keyword Research Process wistiaEmbed = Wistia.embed("qvfg4ceeuk", { videoFoam: true}); Content can take on various forms such as news, promotions, special offers, and product pages. However, if you are a business promoting your products and services, we believe that at least half of your fresh content should be utilitarian, or useful to your audience in helping them […]

Defining Your Blog Audience [VIDEO]

In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions. pUP define video wistiaEmbed = Wistia.embed("ftptxjnrc5", { videoFoam: true}); Summary Why is it important to define your audience? First know your goals Who are you trying to impact ? Title / job Demographic Pain Example: Rick Baukus, CPC Strategies Use your audience definition to guide topic selection, editorial decisions, calls to action, etc. Why Is It Important To Define Your Audience? If you […]