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Optimize Websites To Achieve Goals, An Interview With Dan Kaplan, Co-Founder, periscopeUP

Do you want them to link, like and share your content? Listen to Dan Kaplan, co-founder of periscopeUP, explain how a user-centric vision can help optimize your web site and get it to achieve your goals. In this interview with marketingoptimization.tv’s founder Alex Harris, Dan reveals many of his secrets to using content to get free exposure — for example finding popular posts and repurposing them in infographics, prezis, or slide shows, then asking those […]
By |April 18, 2014|Blog, SEO|0 Comments

Is Google Making Us Pay For Branded Traffic?

We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products through distributors who are bidding on their brand terms, but Google has recently […]
By |March 19, 2014|Blog|0 Comments

An Effective Process To Rank For Local Search

Overview There are several factors that influence local SERP including the proximity of a business to the “centroid” (Google’s center pin location for a specific town or city), on-page optimization, and off-page factors such as citations, reviews, social efforts and behavioral cues such as click-through rates. Of these off-page factors, the current general consensus among local search experts is that structured citations, reviews and social efforts are growing in importance to local SERPs. The […]

Google Analytics Introduces Acquisition, Behaviour, Conversions

How To Tell A Story With Data Last week, Google Analytics revealed a pretty substantial upgrade, not just a facelift, because this change is more than cosmetic. It’s truly a deep-down shift in the way we marketers need to think about analytics going forward. In this post, I will review the changes, why I think they were made (not that Google consulted me on this…unfortunately), and whether this is an evolution or just a shake-up for […]
By |October 18, 2013|Blog|0 Comments
  • increase in not provided terms in google analytics
    How We’re Responding To “Not Provided” Keywords In Google Analytics How We’re Responding To “Not Provided” Keywords In Google Analytics

    How We’re Responding To “Not Provided” Keywords In Google Analytics

How We’re Responding To “Not Provided” Keywords In Google Analytics

Google Analytics is now hiding keyword data. Source: Danny Sullivan. Regarding the “not provided” keyword trend, sometimes a picture says it all. Eventually nearly 100% of all keywords will not be disclosed in Google Analytics. This is by design. Many in the SEO community believe this has nothing to do with Google’s response to the NSA’s tracking. Google has been moving in this direction for well over a year. If you’re Google, […]
By |September 26, 2013|Blog|1 Comment