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Preparing for the Google Freshness Update
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants. Read more
Launching A Website
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the old pages to the new in case people have linked to them or bookmarked them, Google Places, and of course, links, links, links.
But this isn’t what the client was asking!
She was interested in knowing what she could do herself, from a PR perspective, to get the word out. The website launch plan below will help you increase visibility and get some SEO lift.
Read more
Search Engines And A Website Outage
Do SERP Rankings Drop After A Website Outage ?
Oh yes, they do.
We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve seen our clients websites hosted by major providers get hit and go down. We notice it when our SERP tracking tools alert us to drastic drops in search engine ranking positions.
If you’re a search marketer or webmaster concerned with organic search rankings, you need to take security seriously. This blog post explains the impact we’ve seen on a client’s SERP rankings and what we did to harden their website. Read more
SEO Webdesign
Here’s what we think webdesigners should know about SEO.
I got a call today from a web developer we partner with, who asked if I had a best practices guide for designing a website with SEO in mind. It got me to thinking that while most of our SEO work is on technical or content issues, many of these best practices will impact a designer’s work.
Read more
Mention of Our Baltimore SEO Company in the Examiner
Earlier this week, Gerry Hanlon did a nice piece on our Baltimore SEO Company in the Examiner. Many thanks to Gerry for taking the time to “get” our work.
Gerry is a great writer by the way, if you’re looking for someone who can market you on or off line. He also makes compelling corporate videos.
Thanks Gerry!
Top 10 Mistakes Business Owners Make With Their Websites
Thanks to everyone who attended our seminar last week, on the Top 10 Mistakes Business Owners Make With Their Websites. It was a great success, with over 50 attendees.
Here’s the video and Powerpoint of the seminar. If you want to learn how we can apply these best practices to your business, give us a call.
Want to Build a Real Website? Here's Our Website Checklist.
New Website Checklist
If you’re looking to have a new website built, here’s a checklist of all the things you should consider, to make sure it’s well optimized for search engines:
Internal Links
Internal Links Video
Watch this short video (4:20) to learn how you can boost search rankings with internal links. A text transcription is below.
Free Seminar
Top Ten Mistakes That CEOs and Business Owners Make With Their Websites (And What To Do About It)
Even if you struggle with your Blackberry, there are concrete, high-level things that only you as the captain of your ship can do to ensure your website contributes to your top line. In this 60 minute lecture, given by two industry experts with a combined 26 years of experience, you will learn ten most important things that business leaders must do to ensure their website is capturing as much market share as possible.
After this free seminar you will have a clear understanding of what you can do to turn your website into a 24/7 sales person that never sleeps, never calls in sick, and continues month after month to generate leads and sales for your business.
Here’s an example, one of our top 10 mistakes you may be making…
For example: # 1. If your IT people are in control of your website, something’s wrong. As an integral part of your web team, your tech department of course needs to run the servers and write the code, but your website is a marketing tool and team decisions should be driven and led by the marketing department.
And a Great Networking Opportunity
This free seminar is being offered in conjunction with Accelerent and and PSA Financial, so it will be a great networking opportunity, as you’ll meet Accelerent business executives and our extensive list of clients and connections.
Seminar Details & Signup
When: April 28, 2010, 10-11 AM
Where: PSA Financial, 1131 McCormick Road, Hunt Valley, MD 21031
For: Business leaders, including CEOs and other C level executives, business owners, and organization leaders
Presented by: periscopeUP in partnership with Accelerent
Cost: Free
Refreshments will be served.
Reservations are required and seating is limited so click here to sign up for this free seminar.
About periscopeUP
periscopeUP helps you get more business from your website using search engine optimization, pay per click marketing, banner and web advertising, email marketing, social media, and other online marketing tools. periscopeUP was founded by Dan Kaplan and Eric Kronthal, who together have 26 years of experience in online marketing. We’re located in Mount Vernon, and serve national, regional and local clients across all industries. If you think you’re leaving money on the table because your website isn’t generating leads, visit us at www.periscopeUP.com or call (866) 446-1972 for a free consultation.
New Media in the New Year
Eric will be speaking at the University of Baltimore’s School of Communication Design tomorrow, March 9, 2010.
The event is New Media in the New Year and Eric will be one of four panelists discussing SEO, Web Design, Web Development, and Social Media.
The event’s headline reads: “Searching for that perfect tool to make your business’s engine roar, but not sure if you should redesign your website, get linked into social media, or find another way to keep your company’s face in the game?”
