Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much better to optimize individual pages for efficient local search. This also lets you implement high yield local SEO methods. On the other hand, misguided local SEO tactics could hurt your rankings. Let’s find out more.
Influence Google My Business Listing
Dedicating a specific page for each location has many benefits. When creating a dedicated page, include the address, phone number, manager and the product/service offered by the location. Don’t forget to create a specific URL along with a separate Google My Business Listings for each location. Make it easy for a viewer to get background information, location-specific pics, hours of operation and store category specifics.
Remember to maintain consistency of citations across the web since any inconsistency in name, address or contact details can hinder your SEO results. It’s wise to check sites like Yelp, Bing, Apple Maps, Foursquare, and Yahoo Local and take corrective action if you notice any business citation discrepancies.
Avoid Negative Ranking
One commonly overlooked negative ranking factor is selecting an inappropriate business category. For instance, if you are associated with health insurance and you inadvertently choose ‘health care provider’ for your Google My Business Page, it could hurt your local search ranking.
Review for Each Location
Without a doubt, positive feedback on your company in broad terms enhances brand image at a macro level. However, location-specific positive reviews by the visitors enables ratings which helps viewers find a particular location. This also enhances the legitimacy of a location.
You can even use negative feedback in a constructive way to redress the problem without blaming customers. Any adverse remarks against a specific location creates an opportunity to engage with the customer and improve.
Collating rankings might pose a challenge especially when the locations are numerous and varied. Also, location-specific reviews allow for targeted refinement which is impossible if you lump all your ratings together.
Use Google My Business Insights to get detailed feedback on a month’s worth of data on queries viewers tried to find your business.
Improve Each Location’s PageRank
The significance of backlinks to improve the SEO of your site can’t be over-emphasized. However, for location-specific landing pages, it’s a different ball game altogether to improve individual PageRanks.
Consider partnering with the regional resources like the Chamber of Commerce, local news website or any such relevant entities so that linking to location-based web pages becomes easy. You can even host certain events or sponsorship programs highlighting the local content to take advantage of the backlink boost to your SEO.
Audit the SERPs
Use Google Analytics and audit the Search Engine Result Page (SERP) for good links and improve SEO ranking. You can undertake this process manually and create your own personalized solution or opt for the automated process with the help of a Scrape Box.
What are you waiting for? Improve local SEO parameters across the board. Contact us and find out how we can help.