- Dan Kaplan
- March 8th, 2010
Eric will be speaking at the University of Baltimore’s School of Communication Design tomorrow, March 9, 2010.
The event is New Media in the New Year and Eric will be one of four panelists discussing SEO, Web Design, Web Development, and Social Media.
The event’s headline reads: “Searching for that perfect tool to make your business’s engine roar, but not sure if you should redesign your website, get linked into social media, or find another way to keep your company’s face in the game?”
- Dan Kaplan
- March 4th, 2010
Have you ever wondered why you get different results for searches throughout the day, from different computers, or from different locations?
We see this all the time, most often when we’re on the phone with a client who is not here in Batimore, where our SEO company is located. We’ve been talking with clients in Chicago or Lauderdale, for example and ask them to do a search to show off the results of our SEO work, only to hear them say, “that’s not what I see…”
We often find ourselves having to explain that search engines base their results of course on relevancy, but also on hundreds of other small factors like browser type, searcher’s location or search history, website language or page rank. The list goes on. Here are the three factors we’ve noticed to be the most important.
First the search engines update their rankings throughout the day. Learn more about how Google indexes the web.
Second, if you’re logged in to Google, Bing, or Yahoo, your personal search history and profile information is being used to serve up more targeted results. I’ve seen this referred to as “search personalization.” Read these links for more information:
Third, if you are searching from one location, and someone else from another location, you may be hitting different datacenters. Rankings can vary from one datacenter to the next.
- Dan Kaplan
- January 27th, 2010
This one’s for Fritz, who asked us why we’ve been so quiet lately.
Why Does A periscopeUP Website Generate More Leads?
On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It’s not a simple question to answer to prospects who don’t understand interactive lead generation or technical website bable, plus there’s A LOT that goes into a website to get it to perform. Without giving away our secret sauce, here’s what we make sure to cover on every website build.
Website Planning Stage is Thorough and Effective
- Competitive analysis
- Research your prospect’s search behavior
- Keyword strategy for every page
- Test different messages to see which is more effective
Website Content Is More Than Brochureware
- Effective sales copy – a website should talk like your sales team
- Strong calls to action. Give me a reason to call
- Features & benefits selling, including your Unique Selling Proposition (why should I buy from you?)
- Optimized to get you high in search engines
- Compels people to take action. How will you help the customer sleep at night? (It’s about them, stupid!)
Designs That Drive Leads, Not Just Build Brands
- Prominent phone number in header
- Unique designs that draw attention to the unique selling proposition
- Our proprietary design process makes it easy to capture your vision
- Easy to use and navigate architecture – KISS
- Optimized to get people to take action
Technology Gets Rewarded by Search Engines
- XML Sitemaps notify search engines every time you update content
- HTML coding optimized for Search Engines
- W3C and 501(3)c compliant code
- Optimized for speed – fast loading sites
Consulting Helps You Get The Most From Your Website
- Monthly review of statistics & user behavior
- Help you gain understanding of your market and potential for more leads
- Increase monthly traffic with inbound links & fresh content
- Increase monthly leads with testing and website updates
Free Consultation
If you want to learn more about how we can drive leads and sales from your website, call us for a free consultation: (866) 446-1972 or fill out the form to the right.