Successful video content marketing requires solid SEO technique. This helps ensure videos of your product and/or services reach target consumers.
Google ranks videos of quality content on your website, and this improves overall site search rankings. So, as in the case of images and written content, better video content optimization is well worth it.
Here are some excellent video SEO tips that you can try.
Use Right Keywords
For video marketing, SEO experts must make sure that keywords appear naturally in the title, description and the video’s tags just like in traditional content strategy. Nowadays, it’s necessary to rank with a quality keyword search keeping in mind both YouTube and Google search results.
Optimizing for Mobile Devices
With the introduction of Accelerated Mobile Pages (AMP) by Google, it’s more important than ever to optimize your video content for mobile devices. AMP is a sort of lightweight HTML to make mobile loading faster. Recently, Google announced the promotion of stand alone AMP based content. Now, you might even have to optimize for AMP specifically to get ranked higher on mobile.
Choose the Right Type of Content
What kind of content works? Consider these:
- Humor: A mixture of tickling your funny bone and engaging the audience with quality animation of your product will convey a memorable message.
- How To Video: These videos top Google searches as users enjoy finding answers to the varied usage of a particular product or service. Make a short but informative video based on product questions and answers.
- Share Brand Work and Reviews: Audiences may want to know how your brand works and what makes it stand out compared to the competition. Brand reviews can also have a great impact on the potential users.
- Webinars: Create presentations or webinars about your product and services performed by industry experts. This gives clear knowledge to the end-users.
Looking for expert SEO advice to make your video content reach more target consumers? Reach out to periscopeUP.