In an 6-month engagement, periscopeUP assisted a regional entertainment booking site to improve the design and functionality of its website and reach a larger audience. The online entertainment booking segment is dominated by several well-established aggregator sites, and it is challenging for newer, niche sites to rank organically at the top of the search results for competitive keyword terms. In addition, our client faced a larger obstacle – its website was coded in a manner that could not be crawled by search engines.
We re-coded the client’s website in WordPress, optimized it for SEO and installed plugins for security and backup. Using the WordPress platform, we added custom search functionality and other features important to online entertainment bookings. Starting with no visibility in organic search results, the site improved to ranking for 23 terms in the first six months. During this same timeframe, organic sessions increased by ~391%.
The positive results shown in the graph illustrate how WordPress maintenance services can translate into gains in rankings and organic sessions. In addition, a well-maintained WordPress site increases the efficiency of content generation and leaves a website owner with more time to focus on business growth. Read more about periscopeUP’s efforts on this project here.