Over a 2-year timeframe, periscopeUP helped a nationwide financial services firm attract more organic mobile visitors and secure more conversions. The target audience for this firm – a middle-aged user – spends several hours on his or her mobile device every day and is likely to access the Internet more frequently from mobile devices than from desktop computers. It was imperative the client be found on the right device at the right time when their prospective customers were searching for their services.
periscopeUP launched a responsive website, and performed additional optimization for mobile visitors by reducing page load speed, adjusting page and submission form layout for usability, editing metadata to fully display on mobile, ensuring all relevant files could be crawled by Smartphone Googlebot. The site began to steadily improve in mobile ranking for key search terms, garner more impressions and attract more mobile visitors. In just over two years, mobile sessions from the organic channel increased by ~459% and mobile organic conversions (form submissions) increased by ~239%.
The positive results shown in the graph on the right illustrate how mobile SEO can translate to gains in organic sessions and conversions from mobile visitors. A well-optimized and responsive website will provide a superior user experience to visitors, regardless of channel. Read more about periscopeUP’s efforts on this project here.