Local Search Case Study — Senior Living Community Websites
periscopeUP was hired in 2015 to help a group of high-end, regional senior living communities improve their local search presence and boost traffic from organic search. Following a comprehensive audit of each site’s local citations, we identified a significant opportunity in late 2016 in the online promotion of the monthly public events for each community.
The positive results shown in the table and chart below for one of the communities demonstrates that thorough and consistent focus on local search optimization will translate to top local pin map rankings for key terms and translate to gains in conversions. Read more about periscopeUP’s efforts on this project here.