Paid Search Case Study — Personalized Gift E-tailer
periscopeUP was hired in 2017 to help a personalized gift e-tailer increase annual revenue and better manage transaction volume during the holiday shopping season. After optimizing their shopping feeds for Bing Ads and AdWords campaigns, we used a competitively aggressive bidding strategy to reduce cost-per-click (CPC) and increase their return on ad spend (ROAS).
The positive results shown in the graph below illustrate the impact of optimizing a paid search campaign for only those keywords that are most likely to convert into sales. A well-optimized paid search campaign that includes ongoing management of negative match keyword terms will yield a higher ROAS, or more sales for a reduced budget. Read more about periscopeUP’s efforts on this project here.