Google AdWords From periscopeUP

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By | 2018-04-06T17:13:01+00:00 March 1st, 2018|Blog, Google AdWords, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

The Case For Multi-Channel Attribution Modeling

periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]

By | 2017-12-27T19:53:47+00:00 September 13th, 2017|Blog, Google AdWords, Google Analytics, Marketing Strategy, Pay Per Click, PPC|Comments Off on The Case For Multi-Channel Attribution Modeling

When Is It Time For A PPC Audit (Part 2)?

Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely represents [...]

By | 2017-12-27T19:53:52+00:00 May 24th, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 2)?

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with an AdWords account. So let’s set [...]

By | 2017-12-27T19:53:53+00:00 March 31st, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?

How To Apply for Google Ad Grants. It’s as easy as A-B-C.

periscopeUP gets the results you expect The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then [...]

By | 2018-05-01T15:39:54+00:00 February 22nd, 2017|Blog, Display Advertising, Google AdWords, Pay Per Click, PPC|Comments Off on How To Apply for Google Ad Grants. It’s as easy as A-B-C.

PPC Tracking Problem Solved Using Google Search Console

Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]

By | 2017-12-27T19:53:53+00:00 February 10th, 2017|Blog, Google AdWords, Google Analytics, Google Search Console, PPC|Comments Off on PPC Tracking Problem Solved Using Google Search Console

Good Keyword Research Tells A Story

SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, [...]

By | 2017-12-27T19:53:54+00:00 January 11th, 2017|Blog, Content, Content Creation, Google AdWords, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Good Keyword Research Tells A Story

How To Do Keyword Research That Gets Conversions

You’re convinced that customers are out there looking for your product or service - but you can’t find them. The Google search engine seems like a big mystery, and your content ends up on page 6 of the search results...if you can find it at all. You need a comprehensive SEO strategy, and one key [...]

By | 2018-02-21T14:45:11+00:00 November 2nd, 2016|Blog, Content, Content Creation, Google AdWords, Search Engine Optimization, SEO|Comments Off on How To Do Keyword Research That Gets Conversions