About Stephanie Parnell

Account Manager and PR Maven. Voracious reader. Writes about content marketing and outreach strategies like link building and leveraging PR tools. Enjoys writing and spending time with her family in the great outdoors.

SEO Blog From periscopeUP

Google Introduces New Google My Business Cards Within Google Maps

When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google Maps listings that give businesses the opportunity to review and submit updates to their Google Business [...]

By |2018-10-30T18:59:54+00:00October 23rd, 2018|Google for Business, Google Local, Google News And Updates, Local SEO|Comments Off on Google Introduces New Google My Business Cards Within Google Maps

12 Content Creation Hacks You Should Use Now

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]

By |2019-01-24T18:47:35+00:00June 15th, 2018|Blog, Content, Content Creation, Search Engine Optimization, SEO|Comments Off on 12 Content Creation Hacks You Should Use Now

What Is Link Juice & How Do You Get It?

Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]

By |2018-05-02T16:08:47+00:00April 12th, 2018|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Is Link Juice & How Do You Get It?

Spring Cleaning Tips For Your Email Marketing Campaign

Phyllis Diller once said, “Cleaning up your house while your kids are still growing up is like shoveling the walk before it stops snowing.” As someone with kids, I can appreciate this sentiment. And as marketers, the snowy sidewalk of our email marketing efforts can get like this---constantly cluttered with scattered email lists and [...]

By |2018-06-20T00:41:52+00:00February 8th, 2018|Blog, Email Marketing, Marketing Strategy|Comments Off on Spring Cleaning Tips For Your Email Marketing Campaign

5 Tips For Finding Influencers To Talk About Your Brand

As digital marketers, we work hard to create effective, high-quality content because it has an impact on why and how buyers make decisions. The challenge is that online buyers are more savvy these days and don’t want to be “sold” to. That’s why a social mention or a link from a trusted voice can surpass [...]

By |2019-04-03T21:55:39+00:00October 5th, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, Social Media|Comments Off on 5 Tips For Finding Influencers To Talk About Your Brand

7 Ways To End Writer’s Block And Fix Your Content Creating Machine

Get great content with periscopeUP As Kurt Vonnegut put it, when you have writer’s block,  “you feel like an armless, legless man with a crayon in his mouth.” But you don’t have to stay stuck in the mud with a blank page in front of you forever. Here are some tips to get [...]

By |2017-12-27T19:53:51+00:00July 5th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on 7 Ways To End Writer’s Block And Fix Your Content Creating Machine

PR Tools Get You More Digital Media Coverage

Get more site traction with periscopeUP I’ve heard it time and again from my clients, “Some of the best sales leads we’ve gotten are thanks to an online magazine article”. A link from a relevant, high-quality magazine, newspaper, or blog can be a direct line to target audiences and helps build your [...]

By |2018-03-07T19:31:08+00:00April 19th, 2017|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM, Social Media, Social Media Marketing|Comments Off on PR Tools Get You More Digital Media Coverage

SEO OUTREACH – Make Your Pitch Irresistible

Rank higher with periscopeUP If you master the art of SEO outreach and link-building, you can put your website ahead of the competition. Obtaining a link from another high-quality website tells Google that your site is also high-quality. This helps you rank higher in search. But before mastering link-building, you have to [...]

By |2017-12-27T19:53:53+00:00February 1st, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing|Comments Off on SEO OUTREACH – Make Your Pitch Irresistible

Link Building Tips – How To Find The Elusive Link

Link building still has a strong influence on how your site ranks, so it’s an integral part of SEO strategy. But there may come a point in an SEO campaign where link-building efforts reach a stalemate. Perhaps it’s because you don’t have decision rights to secure guest posts or digital articles, or maybe it’s because [...]

By |2018-01-29T18:08:26+00:00November 30th, 2016|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Link Building Tips – How To Find The Elusive Link