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Archive for websites
Preparing for the Google Freshness Update
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants.
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]
Search Engines And A Website Outage
Do SERP Rankings Drop After A Website Outage ? Oh yes, they do. We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve seen our clients websites hosted by major providers get hit and go down. We notice it [...]
Here’s what we think webdesigners should know about SEO. I got a call today from a web developer we partner with, who asked if I had a best practices guide for designing a website with SEO in mind. It got me to thinking that while most of our SEO work is on technical or content [...]
Top 10 Mistakes Business Owners Make With Their Websites
Thanks to everyone who attended our seminar last week, on the Top 10 Mistakes Business Owners Make With Their Websites. It was a great success, with over 50 attendees. Here’s the video and Powerpoint of the seminar. If you want to learn how we can apply these best practices to your business, give us a [...]
Internal Links Video Watch this short video (4:20) to learn how you can boost search rankings with internal links. A text transcription is below.
Top Ten Mistakes That CEOs and Business Owners Make With Their Websites (And What To Do About It) Even if you struggle with your Blackberry, there are concrete, high-level things that only you as the captain of your ship can do to ensure your website contributes to your top line.  In this 60 minute lecture, given by two industry [...]
