Preparing for the Google Freshness Update

Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants.

Launching A Website

A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]

periscopeUP To Speak At DAASN’S Inaugural Social Networking Event

Dan Kaplan, co-founder of periscopeUP will speak at “ Learning How To Merge Your Networking and Social Media Together For A More Profitable Return.” Dan is the Baltimore SEO expert on the panel and will be discussing the impact of social media on search engine optimization. Date: October 20, 2009 Time: 7:30 am to 12 [...]

Mommy Bloggers

Stephanie Azzarone wrote a great article in MediaPost, where she argues that “Bloggers can promote products or services more credibly than companies can on their own.” Here’s some stats:

Google polices paid links by bloggers

According to Search Engine Watch, Google’s Spam Czar Matt Cutts says Google will punish bloggers who don’t use the no follow tag on the links included in paid posts. I interpret this move as Google’s way of making sure bloggers are

How to use Twitter as a Tool

Guy Kawasaki wrote a good article on Always On, explaining how to use Twitter as a tool to grow your business. I like his approach for