Blog Keyword

Finding the Right Blog Keyword How do we chose a keyword for our blog posts? If you want people to read your blogs, you need a strategy for every blog post to get found in search engines. In other words, you should SEO your individual blog posts. This starts, like any SEO project, with good [...]

periscopeUP To Speak At DAASN’S Inaugural Social Networking Event

Dan Kaplan, co-founder of periscopeUP will speak at “ Learning How To Merge Your Networking and Social Media Together For A More Profitable Return.” Dan is the Baltimore SEO expert on the panel and will be discussing the impact of social media on search engine optimization. Date: October 20, 2009 Time: 7:30 am to 12 [...]

On Page Optimization Checklist

At periscopeUP, we love search engine optimization checklists, which help us make sure all our work is done properly. We try to keep our checklists short and sweet.  This checklist is for our writers, who revise the on-page copy after we’ve identified the target keyword(s) for the page. (We have a different checklist to write pages [...]

Increasing Website Traffic

Time for some shameless self promotion with proof that SEO really works! Increasing Website Traffic by 435.94% After just three months (one spent optimizing the site, and two spent building quality links), our client FMI has seen a 435.94% increase in their website traffic. Increasing Website Traffic By 435.94%

Niche SEO

Here’s a good example of how small, niche sites can profit from Optimizing for Search and People. One of our clients, FMI, has a very unique product offering: medical silicone. They make ultra clean silicone molding for medical implantable devices like pacemakers. Their engineers can coat the smallest of micro parts with sterile silicone rubber. [...]

periscopeUP shoutout in DM News

Yield software went live today. periscopeUP was one of their beta testers, and we love the software, one of the best in our toolkit! It allows search marketers to better optimize and track  paid search campaigns, on page SEO, and landing pages.

WordTracker unveils new Keyword Research Tool

It’s hard to find information on frequency, competitiveness and commerciality when researching keywords on multiple sites. WordTracker  today unveiled a new

Dan's Review of President Obama's Recovery.gov Site Appears In Today's Baltimore Sun

Hey all, Last week, I was interviewed as Baltimore’s SEO expert by the Baltimore Sun. Several Baltimore web consultants and I critiqued the Obama administration’s Recovery.gov website. The article appeared in today’s print and online editions (March 10, 2009). Overall the site got pretty good reviews from some of us tech geeks in town. Here’s the [...]

Google polices paid links by bloggers

According to Search Engine Watch, Google’s Spam Czar Matt Cutts says Google will punish bloggers who don’t use the no follow tag on the links included in paid posts. I interpret this move as Google’s way of making sure bloggers are

Campaign Optimization with Yield

I’ve been involved as a beta user of Yield Software for almost a month and am pretty impressed. These guys have done a great job of making a hard problem seem easy.  I just got off a call with their Director of Product marketing who walked me through their updated user interface.  They made some [...]