Preparing for the Google Freshness Update

Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants.

Launching A Website

A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]

Search Engines And A Website Outage

Do SERP Rankings Drop After A Website Outage ? Oh yes, they do. We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve seen our clients websites hosted by major providers get hit and go down. We notice it [...]

SEO Webdesign

Here’s what we think webdesigners should know about SEO. I got a call today from a web developer we partner with, who asked if I had a best practices guide for designing a website with SEO in mind. It got me to thinking that while most of our SEO work is on technical or content [...]

Mention of Our Baltimore SEO Company in the Examiner

Earlier this week, Gerry Hanlon did a nice piece on our Baltimore SEO Company in the Examiner. Many thanks to Gerry for taking the time to “get” our work. Gerry is a great writer by the way, if you’re looking for someone who can market you on or off line. He also makes compelling corporate videos. [...]

Top 10 Mistakes Business Owners Make With Their Websites

Thanks to everyone who attended our seminar last week, on the Top 10 Mistakes Business Owners Make With Their Websites. It was a great success, with over 50 attendees. Here’s the video and Powerpoint of the seminar. If you want to learn how we can apply these best practices to your business, give us a [...]

Internal Links

Internal Links Video Watch this short video (4:20) to learn how you can boost search rankings with internal links. A text transcription is below.

Local SEO Checklist

Local Search Engine Optimization Checklist When optimizing a local business website, there’s a few additional things we do to ensure the site will do well. Our checklist for local SEO is below. We define local search as either a search with the town name (“seo baltimore”) or any search that returns a pin map with [...]

Personal promotion

Personal Promotion with SEO Our friend Joe has a personal website (www.joemillman.com) and blog (http://blog.joemillman.com).  Here’s our free advice to him and anyone with a personal website who wants to get high on Google — our tips for personal promotion with SEO. 

Google Update Due After the Holidays

Google announced recently that it would be postponing its “Cafeine” update until after the holidays. They say this will have a minimum effect on search ranks, but as with all their past updates, our clients are sure to be affected in some way.