Launching A Website

A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]

Personal promotion

Personal Promotion with SEO Our friend Joe has a personal website (www.joemillman.com) and blog (http://blog.joemillman.com).  Here’s our free advice to him and anyone with a personal website who wants to get high on Google — our tips for personal promotion with SEO. 

Blog Keyword

Finding the Right Blog Keyword How do we chose a keyword for our blog posts? If you want people to read your blogs, you need a strategy for every blog post to get found in search engines. In other words, you should SEO your individual blog posts. This starts, like any SEO project, with good [...]

Mommy Bloggers

Stephanie Azzarone wrote a great article in MediaPost, where she argues that “Bloggers can promote products or services more credibly than companies can on their own.” Here’s some stats:

Google polices paid links by bloggers

According to Search Engine Watch, Google’s Spam Czar Matt Cutts says Google will punish bloggers who don’t use the no follow tag on the links included in paid posts. I interpret this move as Google’s way of making sure bloggers are