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	<title>periscopeUP &#187; About periscopeUP</title>
	<atom:link href="http://www.periscopeup.com/topics/about-periscopeup/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.periscopeup.com</link>
	<description>Content, Optimized for Search Engines AND People</description>
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		<title>Mention of Our Baltimore SEO Company in the Examiner</title>
		<link>http://www.periscopeup.com/mention-of-baltimore-seo-company-in-the-examiner/</link>
		<comments>http://www.periscopeup.com/mention-of-baltimore-seo-company-in-the-examiner/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 17:32:31 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the press]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=783</guid>
		<description><![CDATA[Earlier this week, Gerry Hanlon did a nice piece on our Baltimore SEO Company in the Examiner. Many thanks to Gerry for taking the time to &#8220;get&#8221; our work.
Gerry is a great writer by the way, if you&#8217;re looking for someone who can market you on or off line. He also makes compelling corporate videos.
Thanks Gerry!
]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, Gerry Hanlon did a nice piece on our Baltimore SEO Company in the <a href="http://www.examiner.com/x-43797-Baltimore-Marketing-Examiner~y2010m7d3-A-new-way-to-look-at-your-website-periscopeUP-turns-SEO-into-BEO" target="_blank">Examiner</a>. Many thanks to Gerry for taking the time to &#8220;get&#8221; our work.</p>
<p>Gerry is a great writer by the way, if you&#8217;re looking for someone who can market you on or off line. He also makes compelling <a href="CustomCorporateVideos.com" target="_blank">corporate videos</a>.</p>
<p>Thanks Gerry!</p>
]]></content:encoded>
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		<item>
		<title>Website Leads</title>
		<link>http://www.periscopeup.com/website-leads/</link>
		<comments>http://www.periscopeup.com/website-leads/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 19:59:02 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>
		<category><![CDATA[website lead generation]]></category>
		<category><![CDATA[website leads]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=644</guid>
		<description><![CDATA[This one&#8217;s for Fritz, who asked us why we&#8217;ve been so quiet lately.
Why Does A periscopeUP Website Generate More Leads?
On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It&#8217;s not a simple question to answer to prospects who don&#8217;t understand interactive lead generation or technical [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->This one&#8217;s for Fritz, who asked us why we&#8217;ve been so quiet lately.</p>
<h1>Why Does A periscopeUP Website Generate More Leads?</h1>
<p><!--StartFragment-->On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It&#8217;s not a simple question to answer to prospects who don&#8217;t understand interactive lead generation or technical website bable, plus there&#8217;s A LOT that goes into a website to get it to perform. Without giving away our secret sauce, here&#8217;s what we make sure to cover on every website build.</p>
<h2>Website Planning Stage is Thorough and Effective</h2>
<ul>
<li>Competitive analysis</li>
<li>Research your prospect’s search behavior</li>
<li>Keyword strategy for every page</li>
<li>Test different messages to see which is more effective</li>
</ul>
<h2>Website Content Is More Than Brochureware</h2>
<ul>
<li>Effective sales copy &#8211; a website should talk like your sales team</li>
<li>Strong calls to action. Give me a reason to call</li>
<li>Features &amp; benefits selling, including your Unique Selling Proposition (why should I buy from you?)</li>
<li>Optimized to get you high in search engines</li>
<li>Compels people to take action. How will you help the customer sleep at night? (It&#8217;s about them, stupid!)</li>
</ul>
<h2>Designs That Drive Leads, Not Just Build Brands</h2>
<ul>
<li>Prominent phone number in header</li>
<li>Unique designs that draw attention to the unique selling proposition</li>
<li>Our proprietary design process makes it easy to capture your vision</li>
<li>Easy to use and navigate architecture &#8211; KISS</li>
<li>Optimized to get people to take action</li>
</ul>
<h2>Technology Gets Rewarded by Search Engines</h2>
<ul>
<li>XML Sitemaps notify search engines every time you update content</li>
<li>HTML coding optimized for Search Engines</li>
<li>W3C and 501(3)c compliant code</li>
<li>Optimized for speed &#8211; fast loading sites</li>
</ul>
<h2>Consulting Helps You Get The Most From Your Website</h2>
<ul>
<li>Monthly review of statistics &amp; user behavior</li>
<li>Help you gain understanding of your market and potential for more leads</li>
<li>Increase monthly traffic with inbound links &amp; fresh content</li>
<li>Increase monthly leads with testing and website updates</li>
</ul>
<h1>Free Consultation</h1>
<p>If you want to learn more about how we can drive leads and sales from your website, call us for a free consultation: (866) 446-1972 or fill out the form to the right.</p>
<p><!--EndFragment--> <!--EndFragment--></p>
]]></content:encoded>
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		<item>
		<title>New SEO Client in Baltimore</title>
		<link>http://www.periscopeup.com/baltimore-seo-client/</link>
		<comments>http://www.periscopeup.com/baltimore-seo-client/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:41:25 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=521</guid>
		<description><![CDATA[periscopeUP signs another SEO client in Baltimore.
periscopeUP today announced it will provide Search Engine Optimization (SEO) services to Eastern Floatation Systems, Inc. (EFS).
EFS is the exclusive manufacturer of the Pro-Float® pontoons, a patented floating concrete pier system. Based in Baltimore, EFS distributes their product world-wide.
periscopeUP will optimize www.profloat.com for search engines and for people, including keyword [...]]]></description>
			<content:encoded><![CDATA[<p style="padding-top: 19px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; overflow-x: visible; overflow-y: visible; text-align: justify; line-height: 23px; font-size: 15px; margin: 0px;">periscopeUP signs another<strong> SEO</strong> client in Baltimore.</p>
<p style="padding-top: 19px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; overflow-x: visible; overflow-y: visible; text-align: justify; line-height: 23px; font-size: 15px; margin: 0px;">periscopeUP today announced it will provide Search Engine Optimization (SEO) services to Eastern Floatation Systems, Inc. (EFS).</p>
<p style="padding-top: 19px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; overflow-x: visible; overflow-y: visible; text-align: justify; line-height: 23px; font-size: 15px; margin: 0px;">EFS is the exclusive manufacturer of the Pro-Float® pontoons, a patented floating concrete pier system. Based in Baltimore, EFS distributes their product world-wide.</p>
<p style="padding-top: 19px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; overflow-x: visible; overflow-y: visible; text-align: justify; line-height: 23px; font-size: 15px; margin: 0px;">periscopeUP will optimize www.profloat.com for search engines and for people, including keyword research, on-page optimization, website writing, website development, submission to search engines &amp; directories, conversion tracking, and web analytics analysis.</p>
<p style="padding-top: 19px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; overflow-x: visible; overflow-y: visible; text-align: justify; line-height: 23px; font-size: 15px; margin: 0px;">periscopeUP’s proven SEO process will help ProFloat.com rank higher in Google, Yahoo!, Bing, and other search engines for terms related to ProFloat&#8217;s products and services.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.periscopeup.com/baltimore-seo-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>periscopeUP mentioned at AD:TECH New York 2009</title>
		<link>http://www.periscopeup.com/ad-tech-ny/</link>
		<comments>http://www.periscopeup.com/ad-tech-ny/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:10:55 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=518</guid>
		<description><![CDATA[periscopeUP was quoted today at AD:TECH New York for our beta testing of Yield Software&#8217;s SEO, PPC, and LPO web marketing suite.
Click here to read the press release.
]]></description>
			<content:encoded><![CDATA[<p>periscopeUP was quoted today at AD:TECH New York for our beta testing of Yield Software&#8217;s SEO, PPC, and LPO web marketing suite.</p>
<p><a href="http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=199781&amp;fromOtherPageToDisableHistory=Y&amp;menuName=News&amp;sId=1215381715881&amp;sInfo=Y" target="_blank">Click here to read the press release</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.periscopeup.com/ad-tech-ny/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New SEO Client in Baltimore</title>
		<link>http://www.periscopeup.com/new-seo-client-in-baltimore/</link>
		<comments>http://www.periscopeup.com/new-seo-client-in-baltimore/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 03:23:01 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=486</guid>
		<description><![CDATA[periscopeUP signs a new Baltimore SEO client!
periscopeUP today announced it will provide Search Engine Optimization (SEO) services to leading 3D modeling software developer and 3D animation design firm, ASGVIS, LLC.
ASGVIS makes the world-class 3D animation software V-Ray for Rhino, Sketchup, 3Ds Max, and other 3D modeling software applications. ASGVIS software is used by top studios [...]]]></description>
			<content:encoded><![CDATA[<p>periscopeUP signs a new <strong>Baltimore SEO</strong> client!</p>
<p>periscopeUP today announced it will provide Search Engine Optimization (SEO) services to leading <a href="http://software.asgvis.com/" target="_blank">3D modeling software</a> developer and <a href="http://services.asgvis.com/" target="_blank">3D animation design</a> firm, ASGVIS, LLC.</p>
<p>ASGVIS makes the world-class 3D animation software V-Ray for Rhino, Sketchup, 3Ds Max, and other 3D modeling software applications. ASGVIS software is used by top studios around the world to generate photorealistic images of outstanding quality. ASGVIS also has a team of talented artists and industrial designers that provide 3D design services to architecture firms, product design companies, industrial designers, and other industries.</p>
<p>periscopeUP will optimize the <a href="http://www.asgvis.com" target="_blank">www.asgvis.com</a> website for search engines and for people, including keyword research, on-page optimization &amp; writing, technical website development, submission to search engines &amp; directories, conversion tracking, and web analytics analysis. periscopeUP’s proven SEO process will help asgvis.com rank higher in Google, Yahoo!, Bing, and other search engines for terms related to ASGVIS’s products and services.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.periscopeup.com/new-seo-client-in-baltimore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>periscopeUP To Speak At DAASN’S Inaugural Social Networking Event</title>
		<link>http://www.periscopeup.com/periscopeup-to-speak-at-daasn%e2%80%99s-inaugural-social-networking-event/</link>
		<comments>http://www.periscopeup.com/periscopeup-to-speak-at-daasn%e2%80%99s-inaugural-social-networking-event/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:59:27 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=463</guid>
		<description><![CDATA[Dan Kaplan, co-founder of periscopeUP will speak at “ Learning How To Merge Your Networking and Social Media Together For A More Profitable Return.” Dan is the Baltimore SEO expert on the panel and will be discussing the impact of social media on search engine optimization.
Date: October 20, 2009
Time: 7:30 am to 12 noon
Place: Sheraton [...]]]></description>
			<content:encoded><![CDATA[<p>Dan Kaplan, co-founder of periscopeUP will speak at “ Learning How To Merge Your Networking and Social Media Together For A More Profitable Return.” Dan is the <strong>Baltimore SEO</strong> expert on the panel and will be discussing the impact of social media on search engine optimization.</p>
<p>Date: October 20, 2009<br />
Time: 7:30 am to 12 noon<br />
Place: Sheraton Baltimore North,  903 Dulaney Valley Road Towson, MD 21204<br />
Phone: 410.321.7400<br />
Price: $65</p>
<p><a href="http://www.eventbee.com/view/daasn/event?eid=63478">Click here to register</a>.</p>
<p>Event Description: Panel discussion from an expert panel of top Baltimore Executives in <strong>Search Engine Optimization</strong>, Offline Marketing, Online Social Media, Web Development, Internet Marketing and how to tie this all together. Attendees will  have the opportunity to discuss and interact with presenters in a Q &amp; A session.</p>
<p><a href="http://www.titleagencyowner.com/public/DAASN_Social_Media_Event.pdf" target="_blank">Here&#8217;s a flyer with more information</a> (pdf).</p>
]]></content:encoded>
			<wfw:commentRss>http://www.periscopeup.com/periscopeup-to-speak-at-daasn%e2%80%99s-inaugural-social-networking-event/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Redesign!</title>
		<link>http://www.periscopeup.com/redesign/</link>
		<comments>http://www.periscopeup.com/redesign/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 01:24:34 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/redesign/</guid>
		<description><![CDATA[Sneak peak of our new design for this site, due out by the end of August:

]]></description>
			<content:encoded><![CDATA[<p>Sneak peak of our new design for this site, due out by the end of August:<span id="more-292"></span><br />
<a href="http://www.periscopeup.com/wp-content/uploads2/001_periscopeup_index.jpg" target="_blank"></a><a href="http://www.periscopeup.com/wp-content/uploads2/001_periscopeup_index.jpg" target="_blank"><img class="alignleft size-full wp-image-291" style="border: 1px solid black;" title="001_periscopeup_index" src="http://www.periscopeup.com/wp-content/uploads2/001_periscopeup_index.jpg" alt="periscopeUP.com Redesign" width="250" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Russian Playground</title>
		<link>http://www.periscopeup.com/russian-playground/</link>
		<comments>http://www.periscopeup.com/russian-playground/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:34:11 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=275</guid>
		<description><![CDATA[This is very cool example of how you can use business to advance the causes you believe in.
Two months ago, periscopeUP helped out Alex Griffith, an Eagle Scout with his website. The website details his Scout project and quest to bring a playground to the orphanage where he was born, in Krasnoyarsk, Russia.
Today&#8217;s the day. [...]]]></description>
			<content:encoded><![CDATA[<p>This is very cool example of how you can use business to advance the causes you believe in.</p>
<p>Two months ago, periscopeUP helped out Alex Griffith, an Eagle Scout with his website. The website details his Scout project and quest to bring a playground to the orphanage where he was born, in Krasnoyarsk, Russia.<span id="more-275"></span></p>
<p><strong>Today&#8217;s the day.</strong> Alex and his entourage are leaving for Krasnoyarsk, to install their playground. Read about it on his blog: <a href="http://www.krasplayground.org/?p=4" target="blank">The Krasnoyarsk Playground Project.</a></p>
<p>Our contribution was small, but very much appreciated. We met Dwight Griffith, Alex&#8217;s father, at a networking meeting. Dwight is a builder and his story was so compelling (and website in such need of help), that we offered to set up a Word Press blog so they could update the world on their progress. Mary from Candidus Marketing has been helping out with press as well, and we&#8217;re proud to see Alex off.</p>
<p>Best of luck Dwight and Alex. Hopefully you&#8217;ll run into President Obama while there!</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Reduce your marketing costs and increase profits</title>
		<link>http://www.periscopeup.com/welcome/</link>
		<comments>http://www.periscopeup.com/welcome/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 01:20:26 +0000</pubDate>
		<dc:creator>Dan Kaplan</dc:creator>
				<category><![CDATA[About periscopeUP]]></category>

		<guid isPermaLink="false">http://www.periscopeup.com/?p=92</guid>
		<description><![CDATA[
Rise to the top of Google &#38; Yahoo! with SEO
Optimize all your content: websites, PR, blogs, social media
Get people to take action!
Drive down marketing costs with automated testing
Get bloggers to love you, and write about it!
We can grow your busines, even in the down economy

Free Consultation
Call (443) 845-7724 or email for a free consultation.
]]></description>
			<content:encoded><![CDATA[<ul>
<li>Rise to the top of Google &amp; Yahoo! with SEO</li>
<li>Optimize all your content: websites, PR, blogs, social media</li>
<li>Get people to take action!</li>
<li>Drive down marketing costs with automated testing</li>
<li>Get bloggers to love you, and write about it!</li>
<li>We can <a href="/?page_id=5&#038;phpMyAdmin=6YB7rBz3QkshNuD1LKuYX2t4HY1">grow your busines</a>, even in the down economy<span id="more-92"></span></li>
</ul>
<h2>Free Consultation</h2>
<p><strong>Call (443) 845-7724</strong> or <a href="/?page_id=50&#038;phpMyAdmin=6YB7rBz3QkshNuD1LKuYX2t4HY1">email</a> for a free consultation.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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