Services

Optimize your content for search engines AND for people.

Don’t just get high in the rankings. If your website isn’t getting people to take your desired action, you’re just leaving money on the table!

We’ll get you up the search engine ranks and get people to take action on your website. We do this by optimizing all your content for websites and people. Our secret weapons? Cutting edge testing and automated technology tools and good old-fashioned direct response writing.

Jump down to: SEO | LPO | SMO | Writing | PPC | Consulting

Search Engine Optimization

There are two parts to SEO: telling the search engines what your site is about and telling the search engines that your site is important.

1. In making sure the search engines know what your site is about, we’ll research & identify the best keywords for you, refine your site’s title & meta tags, optimize your content for search engines AND people, then submit an XML sitemap to the engines.
2. Telling the search engines your site is important is an ongoing process that we do by submitting all your products and services to internet directories, building links with reputable partners (using old fashioned personal emails and phone calls), and optimizing other content to boost you in the ranks for your target keywords.

• Optimize and syndicate your press releases so your content flies across the web and boosts you in the ranks.
• Work with bloggers to have them write positive reviews about you. Learn more about our Social Media optimization program.
• Every month, we’ll sit down with you to watch you rise in the search engine ranks, explain the jargon, tell you what we’ve accomplished, your position on the search engines, and what we plan on doing for you next month. You can hold us accountable.

Landing Page Optimization

With Landing Page Optimization, you can increase the number of leads without increasing your advertising budget.

Our multivariatetesting software will automatically determine which combination of headlines, calls to action, copy and images on your page produces the most leads.

Yes, it comes with our monthly reporting & consultation. We’ll sit down with you to discuss conversion rate, impact of our efforts, and next month’s planned improvements.

Social Media Optimization

Like gold mining in the Wild West! Social Media is a powerful way to get customers, create buzz, and rise in the search engine ranks.

• Setup corporate blog and Facebook page, including optimization guidelines for posting
• Monitor blogosphere comments about your company, and suggestions on how to influence
• Digg, StumbleUpon and Technorati social bookmarking
• Outreach and content to Bloggers, to have them review your products and services
• Video submissions to YouTube and posting on your blog
• Monthly reporting and consultation on Social Media results and strategy

Writing

This is our core competency. So much of SEO depends on good writing, not just for the search engines, but for actual people! Our clients are often surprised when they first read what we have written for them.

We will understand your business quickly and write in a way that connects with your audience. Everything we write or edit will be optimized so your website performs better in search results.

• Website Content (we’ll give you a per page price) Fully optimized!
• Blog posts
• Articles
• Press Releases (with syndication)
• White Papers, Case Studies, etc.
• Content for other bloggers to use to write about your company or services

Pay Per Click Campaign Management

Increase paid traffic, improve the quality of leads and boost sales. Our automated bidding software optimizes your campaign 24×7. Unlike traditional agencies who charge you more as you spend more with Google and Yahoo!, we only charge a flat monthly fee.

Here’s what we’ll do:

• Research, identify, and load target keywords
• Write attention-grabbing advetisements
• Manage keyword bidding
• Segment and target advertising by geography, time of day, and other factors
• Optimize spend and campaign effectiveness; and
• Provide you monthly reporting on number of leads, cost per lead, keyword performance, and next month’s planned improvements.

Consulting

Here’s how we’re different. We won’t be a vendor you only hear from when you get the bill, but will instead include a monthly consultation with any of the services above. Ask us any internet marketing question, and we’ll steer you in the right direction.

Additional services

• Web design and development
• Phone tracking

The Fine Print

• Recurring monthly fees will be charged to your credit card or bank account. (We’re a small business who likes automation, if you can’t tell).
• You’ll pay Google, Yahoo, MSN, or other advertisers directly for your advertising spend.
• Pricing does not include graphic design, purchasing images, or creating videos.