Free Seminar

Dan Kaplan
April 9th, 2010
1 Comment »

Top Ten Mistakes That CEOs and Business Owners Make With Their Websites (And What To Do About It)

Even if you struggle with your Blackberry, there are concrete, high-level things that only you as the captain of your ship can do to ensure your website contributes to your top line. In this 60 minute lecture, given by two industry experts with a combined 26 years of experience, you will learn ten most important things that business leaders must do to ensure their website is capturing as much market share as possible.

After this free seminar you will have a clear understanding of what you can do to turn your website into a 24/7 sales person that never sleeps, never calls in sick, and continues month after month to generate leads and sales for your business.

Here’s an example, one of our top 10 mistakes you may be making…

For example: # 1. If your IT people are in control of your website, something’s wrong. As an integral part of your web team, your tech department of course needs to run the servers and write the code, but your website is a marketing tool and team decisions should be driven and led by the marketing department.

And a Great Networking Opportunity

This free seminar is being offered in conjunction with Accelerent and and PSA Financial, so it will be a great networking opportunity, as you’ll meet Accelerent business executives and our extensive list of clients and connections.

Seminar Details & Signup

When: April 28, 2010, 10-11 AM
Where: PSA Financial, 1131 McCormick Road, Hunt Valley, MD 21031
For: Business leaders, including CEOs and other C level executives, business owners, and organization leaders
Presented by: periscopeUP in partnership with Accelerent
Cost: Free
Refreshments will be served.

Reservations are required and seating is limited so click here to sign up for this free seminar.

About periscopeUP

periscopeUP helps you get more business from your website using search engine optimization, pay per click marketing, banner and web advertising, email marketing, social media, and other online marketing tools. periscopeUP was founded by Dan Kaplan and Eric Kronthal, who together have 26 years of experience in online marketing. We’re located in Mount Vernon, and serve national, regional and local clients across all industries. If you think you’re leaving money on the table because your website isn’t generating leads, visit us at www.periscopeUP.com or call (866) 446-1972 for a free consultation.

Posted in: websites

Tagged: what CEOs need to know about their websites

New Media in the New Year

Dan Kaplan
March 8th, 2010
1 Comment »

Eric will be speaking at the University of Baltimore’s School of Communication Design tomorrow, March 9, 2010.

The event is New Media in the New Year and Eric will be one of four panelists discussing SEO, Web Design, Web Development, and Social Media.

The event’s headline reads: “Searching for that perfect tool to make your business’s engine roar, but not sure if you should redesign your website, get linked into social media, or find another way to keep your company’s face in the game?”

Posted in: Uncategorized

Tagged: No tags for this post

Different Search Results ?

Dan Kaplan
March 4th, 2010
No Comments »

Have you ever wondered why you get different results for searches throughout the day, from different computers, or from different locations?

We see this all the time, most often when we’re on the phone with a client who is not here in Batimore, where our SEO company is located. We’ve been talking with clients in Chicago or Lauderdale, for example and ask them to do a search to show off the results of our SEO work, only to hear them say, “that’s not what I see…”

We often find ourselves having to explain that search engines base their results of course on relevancy, but also on hundreds of other small factors like browser type, searcher’s location or search history, website language or page rank. The list goes on. Here are the three factors we’ve noticed to be the most important.

First the search engines update their rankings throughout the day. Learn more about how Google indexes the web.

Second, if you’re logged in to Google, Bing, or Yahoo, your personal search history and profile information is being used to serve up more targeted results. I’ve seen this referred to as “search personalization.” Read these links for more information:

Search Engine Land article on Search Personalization
Techcrunch article on Search Personalization

Third, if you are searching from one location, and someone else from another location, you may be hitting different datacenters. Rankings can vary from one datacenter to the next.

Here’s a tool that will show you results for the same search performed in different datacenters.