Google polices paid links by bloggers

According to Search Engine Watch, Google’s Spam Czar Matt Cutts says Google will punish bloggers who don’t use the no follow tag on the links included in paid posts.

I interpret this move as Google’s way of making sure bloggers are Read more

Campaign Optimization with Yield

I’ve been involved as a beta user of Yield Software for almost a month and am pretty impressed. These guys have done a great job of making a hard problem seem easy.  I just got off a call with their Director of Product marketing who walked me through their updated user interface.  They made some nice changes to make it even easier to Read more

How to use Twitter as a Tool

Guy Kawasaki wrote a good article on Always On, explaining how to use Twitter as a tool to grow your business. I like his approach for Read more

Really Simple Landing Page Tweaks

Optimizing your landing page (the page within your site where a user “lands” when they arrive at your site) is an easy way to decrease your marketing costs. This post walks through a recent landing page optimization we’ve done for a client, Baltimore Technology Park. It explains how we improved the landing pages with strong calls to action.

How can changing your website’s landing page lower marketing costs?

Think of it this way. As a simple illustration, Read more

Reduce your marketing costs and increase profits

• Rise to the top of Google & Yahoo! with SEO
• Optimize all your content: websites, PR, blogs, social media
• Get people to take action!
• Drive down marketing costs with automated testing
• Get bloggers to love you, and write about it!
• We can grow your busines, even in the down economy Read more