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Different Search Results ?
Have you ever wondered why you get different results for searches throughout the day, from different computers, or from different locations?
We see this all the time, most often when we’re on the phone with a client who is not here in Batimore, where our SEO company is located. We’ve been talking with clients in Chicago or Lauderdale, for example and ask them to do a search to show off the results of our SEO work, only to hear them say, “that’s not what I see…”
We often find ourselves having to explain that search engines base their results of course on relevancy, but also on hundreds of other small factors like browser type, searcher’s location or search history, website language or page rank. The list goes on. Here are the three factors we’ve noticed to be the most important.
First the search engines update their rankings throughout the day. Learn more about how Google indexes the web.
Second, if you’re logged in to Google, Bing, or Yahoo, your personal search history and profile information is being used to serve up more targeted results. I’ve seen this referred to as “search personalization.” Read these links for more information:
- Search Engine Land article on Search Personalization
- Techcrunch article on Search Personalization
Third, if you are searching from one location, and someone else from another location, you may be hitting different datacenters. Rankings can vary from one datacenter to the next.
- Here’s a tool that will show you results for the same search performed in different datacenters.
Website Leads
This one’s for Fritz, who asked us why we’ve been so quiet lately.
Why Does A periscopeUP Website Generate More Leads?
On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It’s not a simple question to answer to prospects who don’t understand interactive lead generation or technical website bable, plus there’s A LOT that goes into a website to get it to perform. Without giving away our secret sauce, here’s what we make sure to cover on every website build.
Website Planning Stage is Thorough and Effective
- Competitive analysis
- Research your prospect’s search behavior
- Keyword strategy for every page
- Test different messages to see which is more effective
Website Content Is More Than Brochureware
- Effective sales copy – a website should talk like your sales team
- Strong calls to action. Give me a reason to call
- Features & benefits selling, including your Unique Selling Proposition (why should I buy from you?)
- Optimized to get you high in search engines
- Compels people to take action. How will you help the customer sleep at night? (It’s about them, stupid!)
Designs That Drive Leads, Not Just Build Brands
- Prominent phone number in header
- Unique designs that draw attention to the unique selling proposition
- Our proprietary design process makes it easy to capture your vision
- Easy to use and navigate architecture – KISS
- Optimized to get people to take action
Technology Gets Rewarded by Search Engines
- XML Sitemaps notify search engines every time you update content
- HTML coding optimized for Search Engines
- W3C and 501(3)c compliant code
- Optimized for speed – fast loading sites
Consulting Helps You Get The Most From Your Website
- Monthly review of statistics & user behavior
- Help you gain understanding of your market and potential for more leads
- Increase monthly traffic with inbound links & fresh content
- Increase monthly leads with testing and website updates
Free Consultation
If you want to learn more about how we can drive leads and sales from your website, call us for a free consultation: (866) 446-1972 or fill out the form to the right.
Local SEO Checklist
Local Search Engine Optimization Checklist
When optimizing a local business website, there’s a few additional things we do to ensure the site will do well. Our checklist for local SEO is below.
We define local search as either a search with the town name (“seo baltimore”) or any search that returns a pin map with local results.
Our checklist for local search engine optimization
Please note, we do these items in addition to our regular SEO checklist.
On page local optimization
- City & state in title tag
- Address in footer
- hCard microformat on contact us page
Off page local optimization
Create a neighborhood (geographic or thematic) with links and citations about your website.
- Links & Citations
- Chamber of Commerce
- Local Business Directories (search your city+directory)
- Dominate Yelp
- Other Websites in/about your city
- Links from local businesses, clients, organizations, schools, speakers, etc.
- Reviews. Start with happy customers, partners, and vendors.
- Review current listings for accuracy: phone, address, links, etc.
- Include your best search terms in the company name and description fields of your Google Maps account.
One note, with Google’s release of Caffeine, we’ve been reading more and more about the importance of citations (references to your business even if a link is not) included.
More information on Local Search Optimization
Personal promotion
Personal Promotion with SEO
Our friend Joe has a personal website (www.joemillman.com) and blog (http://blog.joemillman.com).  Here’s our free advice to him and anyone with a personal website who wants to get high on Google — our tips for personal promotion with SEO. Read more
Basecamp Google Calendar
Synch Basecamp & Google Calendar
We use Basecamp to manage all our SEO and web development projects. One of our favorite features is the synch with Google Calendar, which we are able to share across our office or with clients.
Here are instructions on synching Basecamp with Google Calendar.
At the end, we provide a productivity tip.
1. In Basecamp, go to the project’s milestone tab. Read more
Google Update Due After the Holidays
Google announced recently that it would be postponing its “Cafeine” update until after the holidays. They say this will have a minimum effect on search ranks, but as with all their past updates, our clients are sure to be affected in some way. Read more
Blog Keyword
Finding the Right Blog Keyword
How do we chose a keyword for our blog posts?
If you want people to read your blogs, you need a strategy for every blog post to get found in search engines. In other words, you should SEO your individual blog posts. This starts, like any SEO project, with good keyword research. Read more
New SEO Client in Baltimore
periscopeUP signs another SEO client in Baltimore.
periscopeUP today announced it will provide Search Engine Optimization (SEO) services to Eastern Floatation Systems, Inc. (EFS).
EFS is the exclusive manufacturer of the Pro-Float® pontoons, a patented floating concrete pier system. Based in Baltimore, EFS distributes their product world-wide.
periscopeUP will optimize www.profloat.com for search engines and for people, including keyword research, on-page optimization, website writing, website development, submission to search engines & directories, conversion tracking, and web analytics analysis.
periscopeUP’s proven SEO process will help ProFloat.com rank higher in Google, Yahoo!, Bing, and other search engines for terms related to ProFloat’s products and services.
periscopeUP mentioned at AD:TECH New York 2009
periscopeUP was quoted today at AD:TECH New York for our beta testing of Yield Software’s SEO, PPC, and LPO web marketing suite.
New SEO Client in Baltimore
periscopeUP signs a new Baltimore SEO client!
periscopeUP today announced it will provide Search Engine Optimization (SEO) services to leading 3D modeling software developer and 3D animation design firm, ASGVIS, LLC.
ASGVIS makes the world-class 3D animation software V-Ray for Rhino, Sketchup, 3Ds Max, and other 3D modeling software applications. ASGVIS software is used by top studios around the world to generate photorealistic images of outstanding quality. ASGVIS also has a team of talented artists and industrial designers that provide 3D design services to architecture firms, product design companies, industrial designers, and other industries.
periscopeUP will optimize the www.asgvis.com website for search engines and for people, including keyword research, on-page optimization & writing, technical website development, submission to search engines & directories, conversion tracking, and web analytics analysis. periscopeUP’s proven SEO process will help asgvis.com rank higher in Google, Yahoo!, Bing, and other search engines for terms related to ASGVIS’s products and services.
