Welcome to periscopeUP

periscopeUP was founded in 2009 by two industry veterans, Dan Kaplan and Eric Kronthal, who together have 25 years of experience in online marketing.

We are a boutique firm focusing solely on search marketing. Services include Pay Per Click, Search Engine Optimization (national, mobile, local, eCommerce, international, and social), Search Reputation Management, and Retargeting.

We call this web optimization for search and for people. The result? More leads. More business.

We judge our success by the number of leads and sales your website generates.

Meet Our Team

Dan Kaplan - Baltimore, MD
Dan Kaplan - Baltimore, MDCo-Founder
Since the days of Netscape, Dan has built and promoted hundreds of websites. After 18 years in the industry, he brings to our clients vision, strategy, and a deep understanding of Web Development, Search Engine Optimization, Conversion Optimization, Analytics, writing for the web, and Web 2.0 technologies such as blogging and social media. In his spare time, Dan is an avid triathlete and enjoys traveling with his wife and 3 kids.

Eric Kronthal - Washington, DC
Eric Kronthal - Washington, DCCo-Founder
Eric is an experienced online marketer proficient in building custom solutions to meet online advertising and marketing objectives. As one of the early employees at Advertising.com, Eric is credited with the launch of several industry leading online advertising solutions including Behavioral Targeting, Interactive Television advertising, and several self-service applications.

Jacob Evans - Athens, AL
Jacob Evans - Athens, ALWebmaster
Jacob Evans is our Webmaster. He is responsible for ensuring all client sites meet best practices. Jacob brings over 10 years of experience developing websites. Clients appreciate Jacob’s ability to explain complex technical issues in plain English. He is an expert with WordPress, HTML, CSS, and is experienced with PHP, databases, and open source technologies. He enjoys working with the internet because there is something new to learn every day. Jacob lives in Athens, AL with his wife and two dogs. In his spare time he enjoys traveling and seeing new things.

Stacey Wilson - Yorktown, VA
Stacey Wilson - Yorktown, VAAccount Manager / Outreach Spec.
Stacey Wilson works closely with our clients to implement online marketing campaigns and increase their website’s visibility and leads. Prior to joining periscopeUP, Stacey worked as a Senior Web Designer/Developer for AT&T. She is an expert in web development, Adobe Photoshop, Dreamweaver, and Flash and has been in the web development field for over 7 years. Stacey’s personal interests include spending time with her husband, daughter Natalie and their dog Willow. She also enjoys crafting, watching movies and spending time outdoors.

Paul Mancini – Cranston, RI
Paul Mancini – Cranston, RIGoogle Analytics & PPC Analyst
For close to the last 10 years, Paul has been intimately involved with constantly evolving world of online marketing, including PPC, SEO, social, mobile, DRTV, landing page optimization, retargeting, microsites, email marketing, and most importantly analytics. Paul excels at uncovering hidden technical issues that are contributing to inaccurate data collection. He thrives on providing solutions that ensure analytics are accurate and actionable. Paul is huge proponent of helping people connect the dots of their lives so they can identify and fulfill their life purpose. He is also a church musician out on the East End of Long Island.
Jessica Srinivas - Boston, MA
Jessica Srinivas - Boston, MAOutreach Coordinator
Jessica Srinivas coordinates local search, content marketing and social media for periscopeUP. She has a background in marketing strategy and communications. She enjoys analyzing and organizing client projects and coming up with creative solutions. Jessica lives in the Boston area with her husband and two children. She runs half marathons, enjoys the outdoors and is an active contributor to education and creative arts initiatives in her community.

 
Rakesh Sharma - Gujarat, India
Rakesh Sharma - Gujarat, IndiaSr. SEO Analyst
As Sr. SEO Analyst, Rakesh brings a deep background in SEO and social media marketing. Rakesh is responsible for a wide variety of SEO tasks, including analysis, keyword research, outreach, building social media followings, and consulting. With knowledge of a vast array of tools, Rakesh is able to deliver great results. When he’s not immersed in the SEO world, Rakesh loves Cricket, music, traveling, gaming, and anything that gives him a chance to unleash his competitive nature.
 

Who is periscopeUP?

Values & Mission
periscopeUP, strives for integrity in business dealings. We value partnerships and are selective about who we work with. Our singular goal is to use our experience to realize your online goals and objectives.
Secret to Getting You Leads
The days of “set it and forget it” on the web are long gone. Our secret is simple: consistency. Because we work to constantly improve your website’s traffic and conversion rate, month after month, you’ll eventually blow your competition away.
What Sets Us Apart
We judge our success by the number of leads your site gets. Our standard monthly contracts have a 30 day out, so you can always hold us accountable for achieving your online goals. Unless you’re constantly improving, we’re not satisfied.

Our Business:

Website Optimization 35%
Pay Per Click and Re-Targeting 25%
Content Marketing 30%
Consulting & Speaking 10%
Analytics 100%
Why is Analytics 100%? Because it’s included in everything we do.