Yield software went live today. periscopeUP was one of their beta testers, and we love the software, one of the best in our toolkit! It allows search marketers to better optimize and track  paid search campaigns, on page SEO, and landing pages.

I’ve been involved as a beta user of Yield Software for almost a month and am pretty impressed. These guys have done a great job of making a hard problem seem easy.  I just got off a call with their Director of Product marketing who walked me through their updated user interface.  They made some [...]