Why Does A periscopeUP Website Generate More Leads?

On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It’s not a simple question to answer to prospects who don’t understand interactive lead generation or technical website bable, plus there’s A LOT that goes into a website to get it to perform. Without giving away our secret sauce, here’s what we make sure to cover on every website build.

Website Planning Stage is Thorough and Effective

• Competitive analysis
• Research your prospect’s search behavior
• Keyword strategy for every page
• Test different messages to see which is more effective

Website Content Is More Than Brochureware

• Effective sales copy – a website should talk like your sales team
• Strong calls to action. Give me a reason to call
• Features & benefits selling, including your Unique Selling Proposition (why should I buy from you?)
• Optimized to get you high in search engines
• Compels people to take action. How will you help the customer sleep at night? (It’s about them, stupid!)

Designs That Drive Leads, Not Just Build Brands

• Prominent phone number in header
• Unique designs that draw attention to the unique selling proposition
• Our proprietary design process makes it easy to capture your vision
• Easy to use and navigate architecture – KISS
• Optimized to get people to take action

Technology Gets Rewarded by Search Engines

• XML Sitemaps notify search engines every time you update content
• HTML coding optimized for Search Engines
• W3C and 501(3)c compliant code
• Optimized for speed – fast loading sites

Consulting Helps You Get The Most From Your Website

• Monthly review of statistics & user behavior
• Help you gain understanding of your market and potential for more leads
• Increase monthly traffic with inbound links & fresh content
• Increase monthly leads with testing and website updates

Free Consultation

If you want to learn more about how we can drive leads and sales from your website, call us for a free consultation: (866) 446-1972 or fill out the form to the right.