Defining Your Blog Audience [VIDEO]
In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions.
DC-based Network for Good Raises $10M, Acquires GiveCorps
Congratulations to the team at Network for Good (periscopeUP customer) on securing this investment and their acquisition of GiveCorps. Its a been a busy year. In February Network for Good hit a major milestone: $1B in donations processed!
Koolspan named Maryland’s Emerging Firm of the Year
periscopeUP customer, Koolspan, was named "Emerging Firm of the Year" by the Tech Council of Maryland, the state's largest trade association. Congratulations to Gregg Smith, Francis Knott and the rest of the team at Koolspan!
SearchLove 2014 Summary
This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove ...
Can Having A Blog Really Drive Phone Calls?
Measuring the effectiveness of content marketing can be difficult. Isolating factors of success isn’t always possible, but here’s a case where we can attribute a significant amount of inbound phone leads to our blogging work. First, some background: This ...
